K-AFE
Essentials Brand Identity
Brand Collaterals
K-AFE celebrates the essence of Korean café culture, serving both classic and contemporary beverages and snacks. The goal was to create a brand that felt warm and welcoming while capturing the playful energy of modern Korean aesthetics.
The identity combines bold typography and a minimal illustration to strike a balance between tradition and trend. Deep green tones paired with clean layouts give the brand a fresh yet cozy feel, making every cup and pastry box a part of the experience.
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