Joe & Co.
Essentials Brand Identity
Brand Collaterals
Joe & Co. is a stylish, Instagrammable café tucked inside Lola Lash Bar in Calgary, Canada, created to bring joy to everyday rituals. With a focus on health-conscious ingredients, seasonal drinks, and aesthetics, the brand delivers more than just coffee. It offers moments of calm, comfort, and connection.
From our very first chat to the final handoff, this project was shaped by shared values like finding joy in the little things, embracing mindful living, and designing with intention. The result is a fun, modern identity that looks beautiful and feels even better. It invites customers to sip, smile, and stay awhile.
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