Cha Babe
Essentials Brand Identity
Brand Collaterals
Cha Babe reimagines the matcha café experience with a brand that’s equal parts fun and feel-good. From creamy layered lattes to cheeky menu names, the goal was to create an identity that matched the café’s playful spirit while keeping it fresh and modern.
The branding leans on expressive typography, vibrant colors, and quirky illustrations to bring out the café’s personality. Every cup, menu, and bite-sized detail was designed to make the experience Instagram-worthy yet approachable, inviting customers to sip, snap, and savor.
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