Peat

Peat is redefining plant-based eating by making it accessible, enjoyable, and packed with flavor. With a mission to prove that plant-based meat can be just as satisfying as the real thing, Peat is here to turn skeptics into believers, one delicious bite at a time. 

I set out to craft a brand identity that embodies Peat’s bold, fun, and flavor-forward approach. From a fresh, clean aesthetic to messaging that speaks to both plant-based pros and curious newcomers, every detail was designed to make Peat feel exciting, approachable, and undeniably delicious.