Coucou
Essentials Brand Identity
Package it Up
Coucou brings the magic of French pastries to life with a warm, heartfelt twist. Rooted in the joy of gift-giving and everyday indulgence, the brand celebrates thoughtful moments through buttery, flaky perfection.
The identity blends artisanal charm with playful whimsy where classic serif fonts meet fun, handwritten scripts that say “hi” to your favorite people (or pastries). Soft, romantic colors and cheerful illustrations add a lighthearted layer that makes every box feel like a hug. It’s sweet, sincere, and a little flirtyjust like Coucou.
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