Calenton

Calentón is a Mexican hot sauce brand that turns up the heat. With roots in tradition and a love for intense flavor, their mission is to ignite taste buds and celebrate the unapologetic spice of Mexican cuisine. It’s not just a condiment, it’s a cultural experience in a bottle.

I set out to craft a brand identity that felt just as fiery as the sauce itself. Drawing from traditional Mexican design elements, I created a bold logo, paired it with a punchy color palette, and built a packaging system that radiates energy and heat.